Email Marketing
Learn the basics of email marketing in this beginner-friendly course. Discover how to grow your email list, craft engaging campaigns, and use tools to boost your brand, sales, and audience connection.
Introduction + Outline
FREE PREVIEWKey Terms and Definitions
What is Email Marketing?
Building Your Email Marketing Strategy
Creating a Subscriber List
Best Practices for List Management
Writing Compelling Subject Lines
Structuring Your Emails
Choosing the Right Email Marketing Tool
Setting Up Your First Campaign
Understanding Email Metrics
A/B Testing and Optimization