What You Will Learn


Marketplace testing bridges the gap between your ideas and a successful launch. It’s not just about seeing if your product works; it’s about understanding what your customers truly need and want.

In this course, we’ll show you how to use strategic methods like pop-up shops, beta testing, and surveys to validate your product or service. You’ll gain the confidence to make data-driven decisions, ensuring your launch is as smooth and successful as possible.

Course Curriculum

    1. Course Overview

      FREE PREVIEW

    2. Key Terms and Definitions

    1. Why Market Testing Matters

    2. Types of Market Testing

    1. Setting Clear Objectives

    2. Knowing Your Target Audience

    3. Budgeting and Resource Allocation

    1. Pop-Up Shops

    2. Focus Groups and Customer Interviews

    3. Crowdfunding as a Testing Tool

    4. Online Pre-Orders

    5. Beta Testing

    1. Social Media Feedback

    2. A/B Testing

    3. Online Surveys and Polls

    1. Events and Trade Shows

    2. Sampling and Free Trials

    3. Pilot Programs

About this Course

  • $119.00
  • 24 lessons
  • 0 hours of video content

Key Course Benefits

  • Master Diverse Testing Methods for Maximum Impact

    Learn the nuances of various testing methods, from pop-up shops to digital A/B testing, to match your strategies with your business needs.

  • Interpret Valuable Feedback

    Analyze feedback from multiple sources to validate your ideas and address potential challenges - to better position the value of your product or service offering.

  • Develop a Testing Framework for Ongoing Success

    Create a sustainable process for continuous testing and improvement to adapt to customer needs and market trends.

Gain the Tools to Test, Launch and Scale!

$119 - Enroll Now!